Using SEO Techniques For A Website
Table of content
I. Abstract
II. Introduction
III. Formulation of the problem
IV. Main body
V. Conclusion
VI. Reference
I. Abstract
With some of the world's population accustomed to information technology, it is not surprising that many people have the same idea in making things they want to share. Content marketing is one solution that we can use to make our work get a lot of viewers if we use it well.
II. Introduction
The development of information technology is growing rapidly to affect the habits of most of the world's population in seeking information. In Indonesia, internet users are increasing every year as the technology itself develops. The increase in internet users is influenced by the ease of using, obtaining, accessing, and controlling information to various available media.
III. Formulation of the problem
With so many websites out there, of course, we will have a hard time so that our website can easily appear when someone wants to find out about the information we share because there are many similar websites that share the same information.
IV. Main body
Content marketing is a marketing strategy approach that focuses on creating and distributing valuable, relevant and consistent content.
According to Pulizzi (2009), content marketing is a marketing technique for creating and distributing relevant and valuable content to attract, acquire, and engage a clear and understandable target audience with the aim of driving profitable customer action.
In content marketing there are many kinds, so here I will explain content marketing about encouraging a website to be relevant or easy for customers to find.
What is often used by content marketing to optimize a website is SEO (search engine optimization) techniques. SEO techniques are useful for increasing website rankings so that they are at the top, so that the website is always on the search engine index (goggle), targeting a keyword or keywords so that customers can easily find our website. Talking about keywords or keywords is an idea or topic that defines your content or a website that will be used by searchers to find information on your website.
Planting backlinks on a website is also an important role in content marketing. Because backlinks themselves are very influential on a website. The way backlinks work is to determine the process of evaluating the goggle algorithm on how important it is for a website to be on the first page on search engines.
Making articles or content on a blog or website. Actually this method is included in planting a website backlink so that it can be indexed and is on the top search on google. The procedure for backlinks on an article's own content is to fill in interesting content so that many will see or are interested and click on your blog, and also plant backlinks or link links to the main website so that the main website will get positive ratings from Google or other search engines.
Make a report or analyze the website whether there is progress or the website has become a top search. So when we have done all the things above we also need to check or make a report that is useful for analyzing the development of a website that we are working on and notifying the client or CEO / boss that there are developments in website marketing. This report is very important because it covers how many competing websites are, as well as how many websites are in the top search. And usually reports are made every 2 weeks - once a month or if our website has progressed quite far too.
V. Conclusion
Businesses that have an attractive website will create the impression that they are really serious about running their business. Potential customers can also see that your website is well managed. Furthermore, after customers get a good first impression and put their trust in your website, they will be happy to do promotions voluntarily. As the traffic to your website increases, the conversion opportunities also increase. With a quality website, you can "seduce" or persuade visitors.
VI. Reference
https://bbs.binus.ac.id/gbm/2018/08/13/content-marketing/
Team :
- Alvin Rama Saputra
- Agung Hendra Winata
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